Client Overview
The client, a nationwide Educational Consultant, aimed to drive significant traffic, generate high-quality leads, and scale their business operations. The focus was on leveraging Google Ads to generate inquiries and leads for engineering, medical, and other higher education programs across India.
Campaign Objectives
Achieve large-scale visibility and reach among students and parents.
Generate a high volume of leads while maintaining a low average cost per click (CPC).
Drive significant conversions through optimized Google Ads campaigns.
Challenges
Operating at scale with a large budget while maintaining profitability.
Reaching relevant audiences across diverse geographical regions.
Balancing impressions and clicks with meaningful conversions.
Our Approach
Extensive Audience Segmentation:
We implemented precise targeting, including demographics (age 18–45), location targeting (Tier 1 and Tier 2 cities), and interests (education and career counseling).Keyword Expansion Strategy:
Focused on broad and long-tail keywords such as “best colleges in India,” “medical admission without donation,” and “engineering entrance coaching.”Ad Optimization:
Designed responsive search ads with compelling CTAs like "Limited Seats Available" and "Get Admission Assistance Now."
A/B tested ad copies to identify high-performing creatives.
Performance-Driven Bid Strategies:
Shifted from manual CPC to automated bidding (Target CPA and Maximize Conversions) as campaigns scaled.Remarketing Campaigns:
Retargeted users who interacted with ads or visited landing pages to ensure higher conversion rates.Data-Driven Refinements:
Analyzed real-time campaign data, optimizing ad placements, device targeting, and audience bids to maximize efficiency.
Results Achieved
Clicks: 1.47 Million
Impressions: 154 Million
Conversions: 77,600
Total Ad Spend: ₹11.2 Million
Average CPC: ₹7.60
Key Metrics
Scalability: The campaigns successfully scaled, achieving over 154 million impressions across multiple regions.
Conversion Rate: Achieved a strong conversion rate, driving 77,600 qualified leads at an efficient cost.
Cost Efficiency: The low average CPC of ₹7.60 demonstrated cost-effective lead generation.
Conclusion
This Google Ads strategy demonstrated the power of targeted, large-scale advertising. By leveraging precise targeting, engaging ad creatives, and data-driven optimization, we achieved exceptional results for the Educational Consultant, enabling them to secure thousands of inquiries and admissions. This case study highlights how Google Ads can scale effectively while delivering a strong return on investment.
