Client Challenge:
High CPL from past agencies
No conversion tracking
Low-quality, irrelevant leads
Unoptimized college keywords
Poor campaign structure
They needed a system that produced real, verified student enquiries.
Our PPC System:
1. College-Specific Campaigns
For top colleges across India → one keyword cluster per college.
2. High-Intent Keyword Targeting
“Direct B.Tech admission”
“Engineering admission help”
“Top engineering colleges list”
3. Conversion Tracking Setup
Tracked:
Calls
WhatsApp enquiries
Landing page forms
4. Negative Keyword Strategy
Removed junk traffic:
“Free engineering course”
“Scholarship loan”
“Jobs, placements, syllabus”
5. Landing Page Optimization
Strong CTAs + trust badges + student testimonials.
Results Achieved:
₹84,604 Total Ad Spend
Efficient & controlled.
👀 6,434 Impressions | 3,615 Clicks
13.68% interaction rate (above market standard).
📞 328 Conversions (Leads)
Verified phone calls + form submissions.
🔥 Cost Per Lead (CPL): ₹257.94
Highly optimized for education niche.
📞 158 Direct Phone Calls
Immediate actionable enquiries.
💰 Estimated ROI: 12× Return
Based on average fee per student.
