Client Challenge:
The consultant needed:
More verified SRMIST-specific leads
Accurate call tracking
Lower CPL
Campaign stability
High admission-season performance
Google Ads Strategy:
1. SRMIST-Focused Keywords
“SRMIST admissions”
“SRM direct admission”
“SRM 2024 cutoff”
“SRM entrance result help”
2. Ad Extensions
Added:
Call extension
Lead form extension
Sitelinks
→ More touchpoints → More conversions
3. Device & Location Optimization
Allocated budget to highest-performing metro cities.
4. Call Tracking Integration
Tracked every lead accurately.
Results Achieved:
₹50,971 Total Spend
18,158 Impressions
Strong brand reach.
2,483 Clicks
CPC: ₹20.53
128 Website Leads
70% relevancy rating
288 Phone Calls
Directly from ads
🔥 CPL: ₹398 Only
Excellent for a top-tier college niche.
💰 Estimated ROI: 10×
Based on typical conversion ratios.
